Alpha Tour

For the launch of Aitana’s αlpha Tour in 2023–2024, the reveal wasn’t just a list of dates, it was an experience.

We created the teaser videos that kicked off the αlpha Goes Global chapter and the Spanish leg of the tour. Short animations that introduced coordinates, hinted at locations, and helped set the tone for a tour that quickly became a major success.

The challenge was simple but exciting: say a lot with very little. Just motion, typography, and a concept that sparked curiosity across social media and on the streets, through posters with QR codes.