My Only Wish (This Year)

This lyric video goes beyond a traditional Christmas “card” to become a visual object fans can actively explore. Floating ornaments work as subtle Easter eggs, each referencing iconic moments from Britney’s videography and encouraging viewers to spot connections, share interpretations and help each other decode the visuals, as reflected in fan conversations around the piece.

Classic festive elements balance and support the bespoke 3D ornaments, creating a layered visual language inspired by Y2K pop culture and executed with a contemporary finish. The result feels playful, polished and unmistakably pop, transforming a familiar format into a shareable experience designed to travel far beyond the screen.