My Only Wish (This Year)

A lyric video that goes beyond the traditional Christmas card.

Floating ornaments work as Easter eggs, each referencing iconic moments from Britney’s videography, inviting fans to spot connections, share interpretations and decode the visuals together. Classic festive elements ground the piece while bespoke 3D ornaments build a layered visual language rooted in Y2K pop culture with a contemporary finish. Playful, polished and unmistakably pop.

A familiar format turned into a shareable experience built to travel.

Digital Agency Partner: Uncommon Friday.