Los Villancicos

For the Los Villancicos YouTube channel, curated by Sony Music, we created a series of lyric videos and visualizers designed to elevate the channel’s visual quality and attract new subscribers.

With millions of views per video, the goal was to strike a balance between modern design and familiar holiday warmth. We developed a strong typographic identity and playful animated elements, creating a cozy, festive atmosphere optimized for large screens—bringing these visuals into thousands of homes during the Christmas season.