Carita Triste
Artist & Brand Identity, Out of Home, Release Campaigns
We developed the full visual universe for Carita Triste by Ana Mena, from the single’s key artwork to animated assets and promotional materials. A project where graphic identity, motion and music came together to create emotional impact.
The visual symbol for Carita Triste was built from scratch through a process of conceptual exploration and experimentation with styles and techniques. The final logo became the central element of the single’s identity and evolved into a recognizable icon across merch, posters, and digital campaigns.
