Navidad Latina
Audience Development, Branding
For Navidad Latina, we developed a complete seasonal branding system to promote Latin Christmas music within the playlist ecosystem.
The project involved the creation of a cohesive visual identity and a full range of static and animated assets designed to live across streaming platforms and social media. From cover adaptations and motion pieces to promotional content tailored for different formats, every element was crafted to capture the warmth, rhythm, and festive energy of Latin holiday music.
Beyond aesthetics, the system was built with scalability in mind—allowing new releases and featured artists to be seamlessly integrated into the campaign while maintaining a strong and recognizable visual presence throughout the season.
